{ "version": "https://jsonfeed.org/version/1.1", "title": "Julián Leiss — Designer", "home_page_url": "https://leiss.site", "feed_url": "https://leiss.site/feed.json", "description": "Portfolio of Julián Leiss, a designer from Buenos Aires working across systems, identities, and experiences.", "language": "en", "authors": [ { "name": "Julián Leiss", "url": "https://leiss.site" } ], "items": [ { "id": "https://leiss.site/auth0-brand-evolution", "url": "https://leiss.site/auth0-brand-evolution", "title": "Auth0: Evolving a developer identity platform through its digital presence", "content_text": "Auth0 is a developer-friendly identity platform offering authentication, authorization, and secure access solutions. As Senior Brand Designer, the work involved extending the Brand Evolution vision into a modern, consistent interface that unified website, product, and brand experiences.\n\nThe redesign encompassed homepage, feature pages, sign-up and login flows, and developer tools — establishing a clear website architecture and a scalable system of patterns and components to support ongoing evolution. The result: a digital presence receiving millions of monthly views from developers seeking reliable identity solutions.", "date_published": "2021-01-01T00:00:00Z", "tags": [ "Brand Design", "Digital Design", "Interface Design", "Art Direction" ] }, { "id": "https://leiss.site/iris-alba", "url": "https://leiss.site/iris-alba", "title": "Iris Alba: Recovering the graphic legacy of an Argentine designer", "content_text": "Iris Alba: Gráfica is a book that recovers and revalues the work of Argentine designer and art director Iris Alba (1935–1993), whose covers filled bookstores across Latin America and Spain. With a foreword by Ellen Lupton, the publication compiles five years of research by editors Leandro Castelao and Francisco Roca.\n\nThe final pages are a visual reflection on Iris's work — a graphic dialogue with her book covers and the era that shaped them. Limited edition with silkscreen-printed slipcase, hardcover with foil, bilingual (English/Spanish), 176 pages on two paper stocks, printed with seven inks total.", "date_published": "2025-01-01T00:00:00Z", "tags": [ "Editorial Design", "Art Direction", "Research", "Digital Design" ] }, { "id": "https://leiss.site/papota", "url": "https://leiss.site/papota", "title": "Papota: An immersive web experience for Ca7riel & Paco Amoroso's breakout EP", "content_text": "PAPOTA is the website for Ca7riel & Paco Amoroso's breakout EP — a release that channels their chaotic energy into a mix of Latin trap, jazz, funk, and tropical rhythms. Named after Argentine slang for the protein-and-pill cocktail gym bros use to bulk up fast, the title nods to their own rapid rise while folding self-critique into irreverent humor.\n\nThe site develops an immersive 3D experience using Three.js, with inflated balloon versions of the duo floating through the sky — translating the EP's playful absurdity into an interactive digital space.", "date_published": "2025-01-01T00:00:00Z", "tags": [ "Front-end Development", "Art Direction", "3D Modeling", "Digital Design" ] }, { "id": "https://leiss.site/la-educacion-del-rey", "url": "https://leiss.site/la-educacion-del-rey", "title": "La Educación del Rey: An interactive schematic that reveals the hidden structure of a screenplay", "content_text": "An interactive schematic built on the screenplay of Santiago Esteves' film. The project moves through two phases: first, a large-scale static piece that maps the script's data simultaneously — characters, locations, timelines, relationships — as a typographic and graphic system. Second, a digital interactive version that turns the reader into an active constructor-deconstructor of the text.\n\nThe interactive object operates through layers of codes, categories, and graphic programs — activating and deactivating elements, opening and closing the visual field, mutating and assembling different scenarios according to the reader's instructions. A text-object whose interactivity was already latent in the logic of its schematic design.", "date_published": "2021-01-01T00:00:00Z", "tags": [ "Information Design", "Data Visualization", "Interface Design", "Art Direction" ] }, { "id": "https://leiss.site/ries", "url": "https://leiss.site/ries", "title": "Ries: Crafting a digital store for a studio's unique objects and furniture", "content_text": "RÍES is a design studio that creates high-quality furniture, objects, and spaces. In collaboration with Pantufla Cuántica, the project involved crafting an online store that embodies the studio's ethos — navigating between aesthetic simplicity and problem-solving complexity.\n\nThe website, structured on a uniquely arranged grid system, instills a sense of wonder through both intentional and spontaneous user interactions. It transcends the boundaries of traditional online shopping, providing an engaging and innovative digital experience.", "date_published": "2024-01-01T00:00:00Z", "tags": [ "Interface Design", "Digital Design" ] }, { "id": "https://leiss.site/assemble", "url": "https://leiss.site/assemble", "title": "ASM: Shaping the brand system for an identity conference", "content_text": "Auth0 Assemble was the company's first annual identity conference for application builders. The visual concept centered on a vast grid symbolizing the technology landscape — each piece representing an application, intricately connected, enabling new possibilities. The metaphor aligned with Auth0's role as a component that integrates with diverse products.\n\nThe project spanned website, social media, installations, and keynote presentations. The central idea: the future is where applications are assembled, not built. Due to the pandemic, the conference never took place — but the brand system was fully realized.", "date_published": "2020-01-01T00:00:00Z", "tags": [ "Art Direction", "Brand Design", "Spatial Design", "Digital Design" ] }, { "id": "https://leiss.site/axis", "url": "https://leiss.site/axis", "title": "Axis: Revealing the oscillation between chaos and order through immersive space", "content_text": "AXIS is an immersive experience built around the tension between chaos and order. The installation guides viewers through cycles of alignment and dispersal — brief patterns of coherence emerging only to dissolve back into disorder.\n\nAt its core, the project draws from the Aizawa attractor, a mathematical structure discovered in 1984 whose spherical, spiraling geometry combines a dense nucleus with a dispersed periphery. Two mirrored Aizawa attractors share a single vertex, tracing an infinite loop along which the camera travels. Through two narrative cycles — one exploring the loss and recovery of form and color, the other unleashing an explosion of new shapes — AXIS renders the capacity of chaotic systems to generate emergent order. Four walls. One continuous journey.", "date_published": "2024-01-01T00:00:00Z", "tags": [ "Immersive Design", "Generative Design", "Art Direction", "Sound Design" ] }, { "id": "https://leiss.site/soma", "url": "https://leiss.site/soma", "title": "SOMA: Where the body ends and the object begins, the boundary dissolves", "content_text": "SOMA explores the blurred threshold between body and object. A seat that remembers the curve of a spine. A ring that frames an ear. A glass that folds into the grip of a hand. The objects that surround us are invisible molds of the human body — and the body, in turn, is shaped by what it touches.\n\nThe project assembles a heterogeneous collection — jewelry, garments, furniture, graphic pieces, publications — all working with the counterform of the body at different scales. Some objects contain the body physically; others register it symbolically, as a graphic echo. From this duality, a brand identity emerges: an organic form wrapping industrial type, rigid and soft coexisting in adaptive symbiosis. The system extends into three dimensions through an itinerant volumetric structure — high-density foam supports where visitors can lean, rest, and leave their imprint. After the exhibition, SOMA becomes a fiesta: the body no longer interacting with matter, but with other bodies. Everything is body.", "date_published": "2025-01-01T00:00:00Z", "tags": [ "Brand Design", "Art Direction", "Spatial Design", "Research" ] }, { "id": "https://leiss.site/hdm", "url": "https://leiss.site/hdm", "title": "HDM: A mutating identity for three days of fluid expression", "content_text": "Hacedoras de Mundo was a hypothetical three-day event at FADU spotlighting artists ARCA, Nathy Peluso, and Shy Girl. The identity drew from fluidity — states of matter, digital information flows, biological bodies — mirroring the artists' ceaseless search for ever-mutating expressions.\n\nThe brand translated rebellious energy into a mutating, genderless, eclectic visual language. Promotional materials, digital presence, and space design (lighting, screens, signage, installation) formed a unified system. A statement on the ever-evolving nature of contemporary art — extroverted, unconventional, and deliberately against traditional design narratives.", "date_published": "2022-01-01T00:00:00Z", "tags": [ "Brand Design", "Art Direction", "Spatial Design", "Motion Design" ] }, { "id": "https://leiss.site/regenesis-labs", "url": "https://leiss.site/regenesis-labs", "title": "Regenesis Labs: Designing the identity for Decentraland's operational backbone", "content_text": "DCL Regenesis Labs is the execution arm of the Decentraland DAO — a legal and operational body created to turn community decisions into consistent delivery. The DAO could debate, vote, and fund initiatives, but lacked the infrastructure to reliably execute them.\n\nThe identity work addressed this structural gap: giving operational form to a decentralized governance body. The brand needed to communicate both institutional reliability and alignment with DAO principles — the capacity to hire globally, sign contracts, and coordinate long-term projects on behalf of a community.", "date_published": "2025-01-01T00:00:00Z", "tags": [ "Identity Design", "Brand Design", "Art Direction", "Digital Design" ] }, { "id": "https://leiss.site/plexa", "url": "https://leiss.site/plexa", "title": "Plexa: A chair born from parametric logic and cultural identity", "content_text": "PLEXA is a chair designed and fabricated as part of UTDT's Furniture Design program, with the identity of the Di Tella community as its conceptual axis. The process moved from conceptualization through scale models and material testing to a full-scale prototype.\n\nThe project integrates parametric design tools with physical fabrication, using Rhino and Grasshopper to resolve the structural and formal logic of the piece. Exhibited at the Museo Moderno as part of \"Invierno en la Ciudad,\" accompanied by participatory activities exploring digital technologies, recycled materials, and design as shared experience.", "date_published": "2025-01-01T00:00:00Z", "tags": [ "Industrial Design", "Parametric Design", "Art Direction", "Generative Design" ] }, { "id": "https://leiss.site/hacia-la-conciencia", "url": "https://leiss.site/hacia-la-conciencia", "title": "Hacia la Conciencia: A VR journey through the stages of consciousness during meditation", "content_text": "A virtual reality experience that invites the viewer inside the human mind during meditation, traversing different stages of consciousness. The journey explores the interconnection between body and mind, with the pineal gland as its central element.\n\nAs users advance through the 360° environment, sensations, emotions, and thoughts emerge, transform, and ultimately return to a state of clarity. Built for Oculus, the piece treats immersion not as spectacle but as a vehicle for introspection.", "date_published": "2024-01-01T00:00:00Z", "tags": [ "Immersive Design", "Art Direction", "3D Modeling", "Sound Design" ] }, { "id": "https://leiss.site/sum3", "url": "https://leiss.site/sum3", "title": "Sum³: Audiovisual mapping that finds freedom at the edge of its own constraints", "content_text": "SUM³ explores the capabilities of projection mapping as a narrative medium. Starting from a strict volumetric configuration, an audiovisual narration unfolds that finds its freedom precisely at the edge of its own constraints.\n\nThe project operates on the principle that the whole transcends the sum of its parts — each module of a larger system connects and links to generate something greater. Two antagonistic registers — synthetic/digital and organic/analog — cooperate and harmonize, producing a synchronized collective force.", "date_published": "2025-01-01T00:00:00Z", "tags": [ "Mapping", "Art Direction", "Sound Design", "Spatial Design" ] }, { "id": "https://leiss.site/acople", "url": "https://leiss.site/acople", "title": "Acople: Real-time visuals exploring the existence of pure form", "content_text": "Real-time visuals designed for artist Jennitza. ACOPLE explores the existence of form — abstract form, pure form, Platonic solids, Euclidean geometries — as containers of meaning. A live visual performance that treats shape as a philosophical proposition.", "date_published": "2025-01-01T00:00:00Z", "tags": [ "Generative Design", "VJ", "Art Direction", "Digital Design" ] }, { "id": "https://leiss.site/entre-tinieblas", "url": "https://leiss.site/entre-tinieblas", "title": "Entre Tinieblas: A poster that splits saints and sinners down a crooked line", "content_text": "A rhetorical image exercise exploring the tension between the sacred and the profane in Almodóvar's film. The poster superimposes a nun and a Spanish femme fatale from the 1980s through a crooked diagonal cut — two disparate halves that play with the idea of being one and the same.\n\nBuilt through collage and gestural graphics referencing the transgressive spirit of la Movida Madrileña and the painting of Miró and Picasso. Red for sin and desire, yellow for the divine and luminous — also a nod to Spain itself. The title receives a gestural typographic treatment reflecting the film's wild, expressive character. Exhibited at TRImarchi 2022.", "date_published": "2022-01-01T00:00:00Z", "tags": [ "Art Direction", "Creative Direction", "Motion Design", "Digital Design" ] }, { "id": "https://leiss.site/shigeo-fukuda", "url": "https://leiss.site/shigeo-fukuda", "title": "Shigeo Fukuda: A mirrored editorial that plays with illusion from every angle", "content_text": "A typographic editorial on the life and work of Shigeo Fukuda (福田繁雄) — sculptor, graphic designer, and master of optical illusion. Inspired by Fukuda's own methods, the book plays with notions of illusion, challenging the supposed certainty of reality and logic.\n\nThe book was designed in a mirrored format: identical, inverted covers that confuse the reader searching for a starting point. A design object that embodies the perceptual games of its subject.", "date_published": "2020-01-01T00:00:00Z", "tags": [ "Editorial Design", "Art Direction", "Information Design" ] }, { "id": "https://leiss.site/museo-reimaginado", "url": "https://leiss.site/museo-reimaginado", "title": "Museo Re:Imaginado: A typographic program for reading museum collections on screen", "content_text": "A program of screen-based reading pieces built around two axes: the visual and typographic program that defines reading behavior, and the distribution of content across each piece. The project explores typographic landscape, content editing, reading functions, codification, spatial architecture, and the coexistence of typography with other graphic systems — treating the screen not as a reproduction of print but as a medium with its own possibilities and constraints.", "date_published": "2021-01-01T00:00:00Z", "tags": [ "Information Design", "Interface Design", "Digital Design", "Art Direction" ] } ] }